Follow up messages are one of the most misunderstood parts of sales. Most people default to the same line: “Just checking in.” It sounds polite, but it rarely moves the conversation forward. To a busy prospect, it feels vague and easy to ignore. There is no context, no value, and no reason to respond. The message becomes background noise in an already crowded inbox.
The Black Sheep Sales Method treats follow up differently. Instead of checking in, you reconnect with intention. Reference something specific from your last conversation. Ask a thoughtful question. Share a quick insight that relates to what they were considering. When your message feels relevant and human, prospects are much more likely to engage.
Follow up should feel like continuing a conversation, not poking someone for a decision. When people sense curiosity instead of pressure, they respond more openly. The goal is not to remind someone you exist. The goal is to make the conversation worth continuing.