Author name: kbcreative

As a long-time podcast producer, strategist and guest, there is one thing, that everybody agrees with. Following up with people is a really important part of podcasting. It’s also the part that’s the easiest to shift to the backburner. It’s understandable. In fact, I’ll cop to falling down on the follow-up from time to time

No doubt you’ve heard of the “proven 7 figure” sales framework that digs into pain, bridges the gap and leaves your prospect with no option but to say YES to your offer. It usually goes something like: 1. What’s your situation? 2. What’s your goal? 3. Why haven’t you hit it yet (the idea is